Working Paper
The Use of Pledges To Build and Sustain Commitment in Distribution Channels
Jan 1, 1991
Examines ways that manufacturers, in their search for sustainable competitive advantages, can develop committed relationships with distributors.
Working Paper
The Use of Pledges To Build and Sustain Commitment in Distribution Channels
Jan 1, 1991
Examines ways that manufacturers, in their search for sustainable competitive advantages, can develop committed relationships with distributors.