Working Papers

The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability, and Business Performance: A Test of a Mediating Model

Kwaku Atuahene-Gima

Jan 1, 2002

Explores how the top marketing team’s relationships with internal functions, and with managerial contacts in other firms, influence the organization’s inter-firm market learning capability, and examines the effect of this capability on performance.

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