Working Papers

The Role of Menu Organization in Food Choice

Jeffrey R. Parker and Donald R. Lehmann

Oct 15, 2011

Examines whether menu format (e.g., organization by food type, price, or calorie content) impacts the choices consumers make from food menus, specifically, whether menu format reduces calorie consumption.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.