Working Papers

The Impact of Values on Attitudes Toward Market Orientation

Olivier Furrer, Christian Lantz, and Amandine Perrinjaquet

Jan 1, 2004

Uses employee survey to examine the impact of individual employees’ values on their attitudes toward three components of market orientation: customer orientation, competitor orientation, and interfunctional orientation.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.