Working Paper
The Effect of Marketplace Factors on Private Label Penetration in Grocery Products
Jan 1, 1992
Identifies 12 marketplace factors as potential determinants of private label success and subjects them to cross-category analysis.
Working Paper
The Effect of Marketplace Factors on Private Label Penetration in Grocery Products
Jan 1, 1992
Identifies 12 marketplace factors as potential determinants of private label success and subjects them to cross-category analysis.