Working Papers

The Effect of Manufacturer Advertising on Retail Pricing

Mark S. Albion and Paul W. Farris

Jan 1, 1981

Evaluates the relationship between manufacturer advertising and retail gross margins using information on 488 brands in 51 product categories sold through a supermarket chain.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.