Working Paper
The Brand Switching Fraction of Promotion Effects: Unit Sales versus Elasticity Decompositions
Jan 1, 2002
Assesses the secondary demand effects (i.e., brand switching) of promotions via a unit sales decomposition.
Working Paper
The Brand Switching Fraction of Promotion Effects: Unit Sales versus Elasticity Decompositions
Jan 1, 2002
Assesses the secondary demand effects (i.e., brand switching) of promotions via a unit sales decomposition.