Working Papers

The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and Risks

Rowland T. Moriarty and Gordon S. Swartz

Jan 1, 1991

Explores the impact of adopting marketing and sales automation systems on a firm’s long-term strategy and customer relationships.

This resource is not available online.

By using you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.