Working Paper
The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and Risks
Jan 1, 1991
Explores the impact of adopting marketing and sales automation systems on a firm’s long-term strategy and customer relationships.
Working Paper
The Adoption of Marketing and Sales Automation: A Model to Explore Benefits and Risks
Jan 1, 1991
Explores the impact of adopting marketing and sales automation systems on a firm’s long-term strategy and customer relationships.