Working Papers

Situational Determinants of Unplanned Buying in Emerging and Developed Markets

George Knox, David R. Bell, and Daniel Corsten

Jul 15, 2011

Undertakes a cross-country validation study of the situational determinants of unplanned buying. Based on data on over 100,000 category purchases made on 22,000 shopping trips at 160 different retail chains taken by 3,700 households in Brazil, China, The Netherlands, and the United States.

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