Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry – MSI

Working Paper

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Adithya Pattabhiramaiah, S. Sriram, and Shrihari Sridhar

Jul 3, 2014

Using data from a top-50 U.S. regional print newspaper, illustrates how changes in one side of a two-sided market (advertising) can affect prices on the other side (readers).

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