Working Papers

Research on Innovation: A Review and Agenda for Marketing Science

John Hauser, Gerard J. Tellis, and Abbie Griffin

Jan 1, 2005

Offers an integrative review of 15 innovation research topics grouped into four fields—product development, organizations and innovation, market entry and defense strategies, and consumer response to innovation. Summarizes key concepts and future research challenges.


Please note: The full paper is available only to members.

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