Working Papers

Pricing Power: Measures, Trends and Influences on Firm Value

Yang Pan, Thomas S. Gruca, and Lopo Rego

Mar 4, 2019

Identifies two aspects of firms with pricing power: the ability to charge prices above marginal cost (industry-adjusted Lerner Index) and the ability to raise price without losing business (firm-level measure of price elasticity); evaluates both in two large-scale longitudinal studies.

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