Working Papers

Pricing Online Content: Fee or Free?

Anja Lambrecht and Kanishka Misra

Oct 23, 2013

Estimates how free versus paid content affects site viewership and empirically quantifies the trade-off between advertising and subscription revenues, using data set from ESPN.com.

 

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.