Working Papers

Price War: What Is It Good For? Store Visit and Basket Size Response to the Price War in Dutch Grocery Retailing

Harald J. van Heerde, Els Gijsbrechts, and Koen Pauwels

Jan 1, 2007

Uses consumer hand scan and perceptual data for a national panel of 1,885 households to examine impact of price war on store patronage, spending patterns, and overall shopping behavior for Dutch grocery retailers.

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