Working Papers

Multichannel Customer Management: Understanding Research Shopping

Peter C. Verhoef, Scott A. Neslin, and Björn Vroomen

Jan 1, 2006

Develops and estimates a model to explain research shopping in store, catalog, and Internet channels, and discusses how firms can decrease or increase research shopping.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.