Working Paper
Measuring Social Values: A Multi-Item Adaptation to the List of Values (MILOV)
Jan 1, 1994
Describes the development of a social values measurement scheme that can help marketing managers segment markets and predict consumer behavior.
Working Paper
Measuring Social Values: A Multi-Item Adaptation to the List of Values (MILOV)
Jan 1, 1994
Describes the development of a social values measurement scheme that can help marketing managers segment markets and predict consumer behavior.