Working Paper
Measuring Overall Judgments and Attribute Evaluations: Overall First vs. Attribute First
Jan 1, 1991
Presents two empirical studies that explores issue of whether questionnaire design influences the respondent’s thought process.
Working Paper
Measuring Overall Judgments and Attribute Evaluations: Overall First vs. Attribute First
Jan 1, 1991
Presents two empirical studies that explores issue of whether questionnaire design influences the respondent’s thought process.