Working Papers

Long-term Performance Impact of New Products and Promotions in the Auto Industry

Koen Pauwels, Jorge Silva-Risso, Shuba Srinivasan, and Dominique M. Hanssens

Jan 1, 2003

Uses time-series analyses to investigate the impact of new product introductions on revenue, income, and stock market performance in the auto industry; examines the impact of promotional incentives and compares with effects of new product introductions.

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