Working Paper
Information Processing From Advertisements: Toward an Integrative Theory
Jan 1, 1990
Develops literature-based model and set of research propositions that capture and extend current theory on information processing from advertisements.
Working Paper
Information Processing From Advertisements: Toward an Integrative Theory
Jan 1, 1990
Develops literature-based model and set of research propositions that capture and extend current theory on information processing from advertisements.