Working Papers

Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs about Customer Focus as a Lever for Organizational Renewal

Chris T. Allen, Edward F. McQuarrie, and Terri Feldman Barr

Jan 1, 1998

Develops and tests a customer-focus construct that is formulated at the level of the individual employee or manager, rather than at the division or SBU level.

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