Working Papers

How Serial Innovators Navigate the Fuzzy Front End of New Product Development

Abbie Griffin, Nathan Hoffman, Raymond L. Price, and Bruce Vojak

Jan 1, 2007

Examines the “fuzzy front end” of new product development via in-depth interviews with individuals in large established firms who are “serial innovators,” that is, associated with the development of a number of successful, frequently radical, new products.

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