Working Paper
How Relational Embeddedness Affects Retail Buyers’ New Product Selection
Jan 1, 2005
Examines the role of firm-firm and buyer-salesperson relationships in retailers’ new product selections.
Working Paper
How Relational Embeddedness Affects Retail Buyers’ New Product Selection
Jan 1, 2005
Examines the role of firm-firm and buyer-salesperson relationships in retailers’ new product selections.