Working Papers

How Firm Advertising Affects Employees’ Trust, Organizational Identification, and Customer Focus

Mary Wolfinbarger and Mary C. Gilly

Jan 1, 2005

In two studies, examines how advertising affects employees’ attitudes toward the organization, particularly their trust in and sense of identification with the firm, and their customer focus.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.