Working Papers

Functional Data Analysis: A New Approach for Predicting Market Penetration of New Products

Ashish Sood, Gareth M. James, and Gerard J. Tellis

Jan 1, 2008

Develops a new model called functional regression for predicting market penetration of new products using functional data analysis—and demonstrates its superior performance over Bass model using data on 760 categories from 21 products and 70 countries.

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