Working Papers

First-mover Advantage on the Internet: Real or Virtual?

Rajan Varadarajan, Manjit S. Yadav, and Venkatesh Shankar

Jan 1, 2005

Delineates sources of competitive advantage accruing to a first mover in the physical marketplace and explores whether these will have greater, lower, or equal importance in the electronic marketplace and for digitized information products.

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