Working Papers

Drivers of Technological Novelty and Superior Customer-Need Fulfillment in New Product Development

Stefan Wuyts and Shantanu Dutta

Jan 1, 2004

Investigates factors that generate technologically novel products and products that improve fulfillment of customers’ needs; focuses on roles of internal knowledge development and external knowledge sourcing.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.