Working Paper
Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
Feb 15, 2012
Four empirical studies show that a firm’s socially responsible activities can bolster consumer perceptions of the performance of the firm’s products.
Working Paper
Doing Well by Doing Good: The Benevolent Halo of Social Goodwill
Feb 15, 2012
Four empirical studies show that a firm’s socially responsible activities can bolster consumer perceptions of the performance of the firm’s products.