Working Papers

Developing Optimal Store-level Pricing Strategies for an Automotive Aftermarket Retailer

Murali K. Mantrala, P. B. (Seethu) Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna, and Antonie Stam

Jan 1, 2006

Uses two years’ worth of weekly store-level sales data from 800 automotive aftermarket retailers to develop a model of store-level demand and optimal pricing for three quality variants.

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