Working Paper
Defining and Relating Price, Perceived Quality, and Perceived Value
Jan 1, 1987
Relates concepts of price, perceived quality, and perceived value; relates them in a model and develops 22 researchable propositions.
Working Paper
Defining and Relating Price, Perceived Quality, and Perceived Value
Jan 1, 1987
Relates concepts of price, perceived quality, and perceived value; relates them in a model and develops 22 researchable propositions.