Working Papers

Dancing with a Giant: The Effect of Wal-Mart’s Entry into the U.K. on the Stock Prices of European Retailers

Katrijn Gielens, Linda M. Van de Gucht, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe

Jan 1, 2007

Examines the effects of Wal-Mart’s entry into the United Kingdom on nearly 100 European retailers, using change in shareholder value at the time of the announcement as their measure of performance impact.

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