Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines – MSI

Working Paper

Can Mobile Diaries Accurately Capture Consumer Behavior? A Large-scale Test on TV Viewing and Empirically-based Guidelines

Mitchell J. Lovett and Renana Peres

Dec 16, 2015

Large-scale mobile diary study of U.S. TV viewers shows that mobile diary ratings accurately match Nielsen telecast ratings

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