Working Paper
Attention Trajectories Predict Brand Choice
May 3, 2021
Uses an eye-tracking experiment with potential smart phone purchasers to determine how the timing and type of attention across the decision process can predict final choices.
Working Paper
Attention Trajectories Predict Brand Choice
May 3, 2021
Uses an eye-tracking experiment with potential smart phone purchasers to determine how the timing and type of attention across the decision process can predict final choices.