Working Papers

Assessing Reseller Performance From the Supplier’s Perspective

Nirmalya Kumar, Louis W. Stern, and Ravi S. Achrol

Jan 1, 1992

Develops three types of scales (composite, global, and facet) and uses them to evaluate reseller performance for two different suppliers.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.