Working Paper
Assessing Reseller Performance From the Supplier’s Perspective
Jan 1, 1992
Develops three types of scales (composite, global, and facet) and uses them to evaluate reseller performance for two different suppliers.
Working Paper
Assessing Reseller Performance From the Supplier’s Perspective
Jan 1, 1992
Develops three types of scales (composite, global, and facet) and uses them to evaluate reseller performance for two different suppliers.