Working Papers

A Segmentation Model for the Targeted Marketing of Consumer Durables

Barry L. Bayus and Raj Mehta

Jan 1, 1994

Proposes a segmentation model that can help manufacturers and retailers of durable goods identify households that are likely to make a durable goods purchase.

This resource is not available online.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.