Working Paper
A Review and Integration of Research on Organizational Buying Behavior
Jan 1, 1994
Integrates and summarizes what has been learned from the past twenty-five years of research on organizational buying behavior.
Working Paper
A Review and Integration of Research on Organizational Buying Behavior
Jan 1, 1994
Integrates and summarizes what has been learned from the past twenty-five years of research on organizational buying behavior.