Working Papers

A Cross-national and Longitudinal Study of Product-Country Images with a Focus on the U.S. and Japan

Nicolas Papadopoulos, Louise A. Heslop, and IKON Research Group

Jan 1, 2000

Investigates product-country image from a multicountry and longitudinal perspective; uses findings from two cross-national empirical studies, one carried out a decade ago and one in 1997-98; specifically, compares international positions of the U.S. and Japan.

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