Working Paper

Why it Works: Can LLM Hypotheses Improve AI Generated Marketing Content?

Tong Wang, K. Sudhir and Hengguang Zhou

Dec 31, 2025

Develops a framework for content optimization using LLMs to generate and validate hypotheses that function like theory-based constraints, providing interpretable structure and anchoring fine-tuning in principles that generalize across contexts rather than in transient data patterns.

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