Working Paper

The Net Promoter Score (NPS) Fails to Predict Revenue Growth

Sebastian Lundmark

University of Gothenburg

Jon A. Krosnick

Stanford University

Ellen Konar

Stanford University

Matthew Berent

Matt Berent Consulting

Daniel Schneider

Google, Inc.

David Yeager

University of Texas at Austin

Feb 16, 2023

Uses Bayesian Additive Regression Trees (BART) to detect non-linear relationships in data from a series of customer satisfaction surveys of over 30 US companies from different business sectors to determine whether the original NPS score or methodological improvements can predict growth.

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