Video
What’s Ahead for Marketing Research?
Video featuring Scott McDonald, Condé Nast
Scott McDonald, Condé Nast, discusses the impact of social, technological, and economic forces on marketing research at MSI's Trustees Meeting, "The Marketing Research and Analytics Revolution," in Boston on April 10-11, 2014 (Edited)
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Greg Allenby, Ohio State University (2014) [Video]
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Ravi Dhar, Yale (2014) [Video]
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