Marketing Measurement: Practical AdviceMay 20, 2020
Paul Flugel, VP, Marketing Performance & Brand Analytics, Catalina
Paul Flugel draws on his years of experience with marketing measurement & media firms to share best (and worst) practices when evaluating marketing performance.
How to Help Consumers Make the Most of Not Having EnoughMay 15, 2020
Drawing from her 15 years of experience as a behavioral scientist, and her 24 days as a contestant on the reality television show, Survivor, Kelly Goldsmith makes a surprising case for how a little scarcity can benefit consumers, both individually and collectively.
Future Nostalgia: The Impact of Coronavirus on Consumer Trends and TruthsMay 13, 2020
Peter Horst and Anne Rivers
PSB’s Peter Horst and Anne Rivers leverage data gained from PSB Insights’ daily and weekly polling to explore the short- and long-term impacts of coronavirus on the American consumer.
Getting Attribution Right for Your Bottom LineApr 29, 2020
P.K. Kannan, University of Maryland
P.K. Kannan, University of Maryland, presents the fundamentals of model-based attribution and how to implement this approach to increase sales volume conversion and efficiently allocate marketing resources.
Keeping Your Customers Engaged: Research InsightsApr 08, 2020
Rima Toure-Tillery, Northwestern University
Rima Touré-Tillery presents findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis.