Video

Human + Machine: How Content Analytics Delivers Unsurpassed Value to Advertisers

Dinesh Gopinath, Global Head of Product and Data Strategy, Kantar Analytics Practice

Hear the latest news on how advertisers are using content analytics to reduce production inefficiencies and costs and maximize content effectiveness through an ad’s lifecycle. The session will discuss different ways advertisers are capitalizing on a revolutionary analytics to produce content, amplify and multiply its value, while dramatically shortening the idea-to-value timeframe.

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