Human + Machine: How Content Analytics Delivers Unsurpassed Value to Advertisers
Dinesh Gopinath, Global Head of Product and Data Strategy, Kantar Analytics Practice
Hear the latest news on how advertisers are using content analytics to reduce production inefficiencies and costs and maximize content effectiveness through an ad’s lifecycle. The session will discuss different ways advertisers are capitalizing on a revolutionary analytics to produce content, amplify and multiply its value, while dramatically shortening the idea-to-value timeframe.
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.