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Robert Kozinets

University of Southern California

Jayne and Hans Hufschmid Chair of Strategic Public Relations


Robert Kozinets is an academic known for shaping our understanding of technology, markets, and culture, contributing useful method and theory to academic and commercial fields. Over 27 years as an educator, he has taught at institutions such as Kellogg, Schulich, Wisconsin, and Marshall and holds the Jayne and Hans Hufschmid Chair at USC. Kozinets has authored numerous influential articles, eight books, and consults on technology and social media legal cases. He was recognized with a Lifetime Research Award from EM Normandie in 2022.

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