BIO

Professor Li is actively immersing herself in recent developments in AI, eager to integrate its advancements into her research and share new insights with her students. She is deeply invested in understanding its underlying mechanisms and customizing AI solutions for businesses of all sizes. Her research focuses on the consumer purchase journey, tackling challenges such as the curse of dimensionality, fragmented data, and adapting to a cookie-free environment. Additionally, her work includes initiating the consumer journey through acquisition strategies like sampling, free trials, and freemium models, as well as guiding firms through disruptions and radical innovations in the consumer landscape. She collaborates across industries, including hospitality, software, banking, and publishing.