Research Recaps

Product “Displacement” as a Marketing Strategy

Key Takeway

Product placement is a well-established tactic  to get brands in front of target consumers. But what about product “displacement” – when brand logos are removed for financial, legal, or image reasons? This study suggests that for some consumers, the brand outcomes can be positive.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.