Research Recap

As Viewers Avoid Ads, Product Placement Still Works

Key Takeway

Some of the first evidence that  product placements – especially verbal – are associated with more online chatter and web traffic for the brand. But marketers, networks, and content creators should coordinate their efforts -- TV ads occurring close to placements can dampen online engagement.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.