Conversations

Winning Customers in an Era of Endless Disruption

Barbara Kahn’s acclaimed analysis of the retail industry provides a framework for how all companies can compete today. She will describe how to apply her “success matrix” to your business, and Teradata will demonstrate how their retail clients used metrics and analytics within the framework to plot their competitive position and strategies.   This new series unleashes the power of academic research to provide the right answers to the tough questions industries are grappling with. In each hour long video session, a professor and an industry leader will discuss the pressing challenges facing industries in today’s difficult environment. The academic will share the latest research on topics like disruption, branding, and analytics. Then their industry counterpart will talk about how to apply these concepts and frameworks to help facilitate better marketing decisions. Corporate members will be invited to share insights and ask questions in these live, interactive Zoom sessions.   Watch the video