What Really Influences Customers in the Age of Nearly Perfect Information?
Consumer decision making has fundamentally changed. With easy access to user reviews, expert opinions, price comparison apps, and other emerging technologies, consumers can assess the “absolute quality” of products in an increasing number of categories. For marketers, this suggests a totally new way of thinking about how to influence consumers. Itamar Simonson will explore far-reaching implications relating to the role and impact of brands, advertising, price and positioning, and market research.
Pricing & Registration
Aug 14, 12:00 AM UTC | Online