Oct 25, 12:00 AM UTC 

| Online

Webinars

Demonstrating the Value of Marketing

Marketing is under increased pressure to demonstrate its economic value to the firm, yet performance metrics—attitudinal (e.g., brand awareness), behavioral (e.g., brand loyalty), and financial (e.g., sales revenue)—do not correlate highly with each other. Success by one metric can be a waste of resources by another. In this webinar, Dominique Hanssens (University of California, Los Angeles) and Koen Pauwels (Ozyegin University) will discuss the consequences of this ambiguity for firms, and will examine how marketers can employ data analytics to improve marketing decision making at different levels of the organization.

Download the slides

View the recording

Pricing & Registration

Oct 25, 12:00 AM UTC | Online

Price: $0.00

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.