Mar 21, 1:00 PM UTC 

| Online


“The Value of Sponsorships, Evaluating the Brand Rub” How Sponsorship affects Consumers’ Perceptions of Both Brands

What is the ROI of sponsorship? Will it benefit acquisition? Retention? Brand? Should it be measured by impressions? Or should it be measured by mindshare? We use BAV to show how sponsorships help build brands and how the brand equity of the sponsored brand rubs off onto the sponsor. Helping the sponsor achieve some very challenging essence elements.

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Anne Rivers, Managing Director and Ryan Johnson, Vice President, BAV Group

Pricing & Registration

Mar 21, 1:00 PM UTC | Online

Price: $0.00

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