August 15, 2023 | 12:00 pm - 12:30 pm ET 


MSI Webinar: How Generative AI Can Reshape Marketing

Since the launch of ChatGPT, the potential for generative AI to transform business has been a hot topic. This session will delve into specific applications of generative AI to marketing, focusing on the creation of text and images. Research findings will be presented in applications that include search engine optimization (SEO), search engine advertising, and image generation. Across these different contexts, evidence will be provided about the opportunity for marketers to both reduce costs and improve marketing performance by incorporated generative AI tools into their workflow.


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David Schweidel

Emory University

David A. Schweidel is Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He was previously on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough School of Business. Schweidel is an expert in the areas of customer relationship management and social media analytics. His current work focuses on applications of AI to support marketing operations. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. He serves as Co-Editor at International Journal of Marketing Research. Schweidel is the author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and companies.

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